In times of increasing competitive pressure, systematic Business Building & Development is a key task and goal of market-oriented corporate management. In addition to optimal resource management and structured sales and marketing measures, new market opportunities must be identified and leveraged.
A proactive focus on regional and product-driven new business, along with strengthening the company’s innovative capacity, becomes a decisive success factor through targeted Business Building & Development.
Business Building
Successful business building requires both strategic planning and hands-on execution. Speed and minimizing learning curves are particularly crucial when establishing new business units. PULSAR brings the necessary experience and international expertise to help companies build and scale new business areas successfully.
PULSAR has senior-level expertise and international experience in all relevant areas, from business plan creation to legal affairs and sales structure development, gained from numerous successful projects:
- Creation and implementation of business plans for new business areas
- Building and managing organizational structures
- International market expansion and sales development
- Support during investment and financing rounds
- Unterstützung beim Aufbau lokaler und internationaler Netzwerke
- Assistance in building local and international networks
International Business Engineering
Building and maintaining a competitive advantage ahead of local and international competition is a key success factor in international markets. New international players and a constant demand for innovations are forcing companies to break into new markets, both technologically and regionally. PULSAR is successfully introducing.
The extensive business background of our partners in the following areas builds the foundation to empower our clients, in developing successful businesses:
- Projektmanagement
- Business planning and review
- Local representation and network building
- Coordination of lobbying activities
- Fund raising activities
- Spin-off/Carve-out projects
- Interim Management
E-Commerce Excellence
The convergence of B2B and B2C solutions with regards to expectations on user experience and process efficiency is conspicuous.
The online business is considered to be a crucial success factor and has gained importance with regards to growth rates. Thereby, the accelerated competition demands for strategic foresight and extensive investment decisions.
PULSAR supervises enterprises during the phase of implementing B2B and B2C e-commerce activities. Strategy development constitutes the starting point, whereas establishment and operation of operative units are addressed at the end of each project.
Moreover, PULSAR governs, and steers involved service providers and coordinates work packages in the specific fields of client organisation:
- Strategic business planning
- Requirements management, including elaboration and preparation of functio-nal product requirement documents
- Screening and selection of suppliers
- Entire project management of internal teams and external partners
- Setup with renowned e-commerce agencies and IT service providers
- Audit and crisis management in critical project phases
- Business development (Greenfield, Carve-Out and Spin-Off models)
- Interim management in the operative organisation
Offset Advisory
International tenders for defence acquisition programs often require offset and countertrade schemes to adhere to political and national economic policies. The sustainability and attractiveness of the suppliers’ proposed offset programme has become a crucial part in the evaluation process of the bid document.
The sustainability and attractiveness of the proposed offset programme has become a crucial part in the evaluation process of the bid document. Proactive offset strategies are significantly beneficial for the success of the underlying sales activity. This complex issue is compounded by the fact that offset programmes are very often not part of the core competencies of the bidding party (obligor).
Based on PULSAR partners’ in-depth experience in the structuring and implementation of international offset programmes, PULSAR has developed a product offering for companies acting in offset related tenders. The PULSAR module “Offset 2.0” combines sustainable entrepreneurialism, private equity and venture capital mechanisms with the applied knowledge and expectations of Governmental requirements. This allows PULSAR’s customers to differentiate themselves from their competition and ameliorate their risk of being penalised.
Pricing
Wichtige Erfolgsstellhebel sind neben dem eigenen Preis- und Konditionenmodell vor allem die Ansteuerung der optimalen Vertriebswege und ein Marketingbudget, das auf Erhalt und Neugewinnung rentabler Kundenbeziehungen ausgerichtet ist.
PULSAR provides strategic and conceptual recommendations and ensures operational implementation through analysis and optimisation of:
- Market condition models
- Product and customer structure
- Design of distribution channels
- Distribution management and control systems
- Marketing and sales budgets
