Practice | Business Development

Systematic business development is the ultimate task for any market-driven corporation. In times of a constantly increasing competitive pressure, an optimized application of resources and capabilities are one of the key success factors on new business opportunities.

PULSAR’s established partners have extensive experience in creating opportunities for national and international customers. They have successfully created business development prospects between European infrastructure suppliers and Governmental and private customers in developing regions. For years, PULSAR is the strategic partner for the commercialisation of innovations for one of largest the European TMT companies.

International Business Engineering

Building and maintaining a competitive advantage ahead of local and international competition is a key success factor in international markets. New international players and a constant demand for innovations are forcing companies to break into new markets, both technologically and regionally. PULSAR is successfully introducing.

The extensive business background of our partners in the following areasbuilds the foundation to empower our clients, in developing successful businesses:

  • Project Management
  • Business planning and review
  • Local representation and network building
  • Coordination of lobbying activities
  • Fund raising activities
  • Spin-off/Carve-out projects
  • Interim Management

E-Commerce Excellence

The convergence of B2B and B2C solutions with regards to expectations on user experience and process efficiency is conspicuous.

The online business is considered to be a crucial success factor and has gained importance with regards to growth rates. Thereby, the accelerated competition demands for strategic foresight and extensive investment decisions.

PULSAR supervises enterprises during the phase of implementing B2B and B2C e-commerce activities. Strategy development constitutes the starting point, whereas establishment and operation of operative units are addressed at the end of each project.

Moreover, PULSAR governs and steers involved service providers and coordinates work packages in the specific fields of client organisation:

  • Strategic business planing
  • Requirements management, including elaboration and preparation of functio-nal product requirement documents
  • Screening and selection of suppliers
  • Entire project management of internal teams and external partners
  • Setup with renowned e-commerce agencies and IT service providers
  • Audit and crisis management in critical project phases
  • Business development (Greenfield, Carve-Out and Spin-Off models)
  • Interim management in the operative organisation

Offset Advisory

International tenders for defence acquisition programs often require offset and countertrade schemes to adhere to political and national economic policies. The sustainability and attractiveness of the suppliers’ proposed offset programme has become a crucial part in the evaluation process of the bid document.

The sustainability and attractiveness of the proposed offset programme has become a crucial part in the evaluation process of the bid document. Proactive offset strategies are significantly beneficial for the success of the underlying sales activity. This complex issue is compounded by the fact that offset programmes are very often not part of the core competencies of the bidding party (obligor).

Based on PULSAR partners’ in-depth experience in the structuring and implementation of international offset programmes, PULSAR has developed a product offering for companies acting in offset related tenders. The PULSAR module “Offset 2.0” combines sustainable entrepreneurialism, private equity and venture capital mechanisms with the applied knowledge and expectations of Governmental requirements. This allows PULSAR’s customers to differentiate themselves from their competition and ameliorate their risk of being penalised.


PULSAR provides strategic and conceptual recommendations and ensures operational implementation through analysis and optimisation of:

  • Market condition models
  • Product and customer structure
  • Design of distribution channels
  • Distribution management and control systems
  • Marketing and sales budgets